For LB908’s first-ever merch collab with a local brand, we wanted to partner with a brand as authentic to Long Beach as we consider ourselves.
 
When it came to design, LB Supply Co pitched in their most classic “LBC” logo and paired it with our trademark slogan, “Life is Great in the 908.”  We hope you like it! As Bruce says, “Our LBC logo was introduced in 2011 and has remained a top seller ever since.
 
This cozy black hoodie can be worn around Long Beach all fall, winter, and spring long!