International House of Burgers in Long Beach?
- John Grossi
- Jul 7, 2018
- 2 min read

On June 11, IHOP’s official Twitter account changed its name to “IHOB,” and the internet world went crazy.
The change left consumers with a lot of questions: does IHOP still serve pancakes? Are they transitioning away from breakfast? Is the change permanent? Is the Long Beach location on Bellflower Boulevard changing its sign???
We sat down with the authority in Long Beach when it comes to IHOP/B: Bob Rosenburg, a Long Beach resident of almost 40 years. Not only does Rosenburg own 33 IHOPs, including the ones in Long Beach and Lakewood, but his uncle was a founder of the restaurant chain, allowing him to play a major role in IHOP’s position as an international staple.
So what were his thoughts?
“When we first heard from corporate, it really took us by surprise… I mean we were really shocked,” said Rosenburg. “I didn’t think it was such a good idea but now I think it’s genius. I mean the press we’ve gotten is really incredible!”
He’s right in that regard. Every major news outlet has picked up the story since, even the highly-esteemed Long Beach 908 App.
“It’s crazy the way they can track sales instantaneously now,” Rosenburg said. “Our burger sales have gone up significantly in just a few weeks.”
As for the biggest question on most people’s minds: is the company doing away with pancakes? The answer from Rosenburg is a resounding “no.”
“This is not permanent, we’re not changing our sign, we’re not changing our menu at all. This is a publicity stunt thought up by an outside marketing agency, and it’s doing a pretty great job so far,” Rosenburg said.
For a limited time, “IHOB” has a special burger menu and a few other deals added to the promotion, like unlimited fries. In the end, they’ll likely select the most popular specialty burgers and add those to the main menu when the company officially goes back to being IHOP.
For the time being, it’s reminded Long Beach residents that not only is the IHOP on Bellflower Boulevard still there, but that it’s locally owned by a 908 resident who takes a lot of pride in his company.
Rosenburg started off cooking breakfast in the kitchen at IHOP when he was 12 years old and has had a long, illustrious career with the company, growing it to what it has become today. As a cook during the Vietnam War, his training moved him up the ranks to KP (Kitchen Police) and eventually led him to be the personal cook for one of the top generals in the war. Rosenburg’s specialty has always been breakfast, and his expertise even influenced some of the official war-time code words to be cryptos like“Raspberry Syrup.” Rosenburg’s story mirrors that of the company’s—they know what brought them to the top and the main portion of their sales is still breakfast.
“We want people to know how good our burgers are, and I think it’s working. But pancakes will always be number one here,” Rosenburg said.
So before they officially go back to being IHOP, get in there and try a burger! We don’t know exactly when the switch back is coming, but I think I speak for all of us when I say, “It’ll be soon, I-Hop(e).”





Recent Posts
See AllBy Makayla Maxwell My dad, Dave, has spent the past 48 years as a Long Beach mail carrier, delivering more or less the same route near...
代发外链 提权重点击找我;
蜘蛛池 蜘蛛池;
谷歌马甲包/ 谷歌马甲包;
谷歌霸屏 谷歌霸屏;
谷歌霸屏 谷歌霸屏
蜘蛛池 蜘蛛池
谷歌快排 谷歌快排
Google外链 Google外链
谷歌留痕 谷歌留痕
Gái Gọi…
Gái Gọi…
Dịch Vụ…
谷歌霸屏 谷歌霸屏
负面删除 负面删除
币圈推广 币圈推广
Google权重提升 Google权重提升
Google外链 Google外链
google留痕 google留痕
google seo google seo技术飞机TG-cheng716051;
03topgame 03topgame
gamesimes gamesimes;
Fortune Tiger Fortune Tiger;
Fortune Tiger Slots Fortune Tiger…
Fortune Tiger Fortune Tiger;
EPS машины EPS машины;
Fortune Tiger Fortune Tiger;
EPS Machine EPS Cutting Machine;
EPS Machine EPS and EPP…
EPP Machine EPP Shape Moulding…
EPS Machine EPS and EPP…
EPTU Machine ETPU Moulding Machine
EPS Machine EPS Cutting Machine;
google 优化 seo技术+jingcheng-seo.com+秒收录;
Fortune Tiger Fortune Tiger;
Fortune Tiger Fortune Tiger;
Fortune Tiger Fortune Tiger;
Fortune Tiger Fortune Tiger;
Fortune Tiger Slots Fortune…
站群/ 站群
gamesimes gamesimes;
EPS машины EPS машины;
03topgame 03topgame
EPS Machine EPS Cutting…
EPS Machine EPS and…
EPP Machine EPP Shape…
Fortune Tiger Fortune Tiger;
google seo google seo技术飞机TG-cheng716051;
03topgame 03topgame
Jogos JOGOS
Fortune Tiger Fortune Tiger;
Fortune Tiger Slots Fortune Tiger…
Fortune Tiger Fortune Tiger;
EPS машины EPS машины;
Fortune Tiger Fortune Tiger;
EPS Machine EPS Cutting Machine;
EPS Machine EPS and EPP…
EPP Machine EPP Shape Moulding…
EPS Machine EPS and EPP…
EPTU Machine ETPU Moulding Machine
EPS Machine EPS Cutting Machine;